Services Overview

RedBoots Consulting offers a range of solutions-based services designed to meet the needs of nonprofit organizations and businesses. A description of each service, how it can help you achieve your goals, and best practices examples are included in the detailed description pages of each service listed below:

Search Engine Marketing
Are you visible to your customers, donors, or members as they surf the web? Did you know that online shoppers are nearly three times more likely to find what they want on the Web by using search engines versus responding to advertisements? RedBoots will heighten your visibility on the Web.

Search Engine PR
Are you visible to journalists and "citizen journalists" as they access News Search, RSS Feeds, and Blog/Feed Search Engines to find information about your organization's products and services, reputation, etc.? Do you know what is being said about you in the Blogosphere? Do you know how to respond if it isn't good? Blogs, RSS, and News Search have altered the field of PR forever. RedBoots can help you leverage the opportunities and avoid the pitfalls of PR in the age of participatory journalism.

Email Marketing
Are you using opt-in, permission email marketing to retain your current constituents and customers? If not, why not? If yes, are you getting the results you want? We'll show you how.

Blog and Feed Marketing
In today's world, we are just as likely to be influenced by a Blogger as a mainstream journalist. Do you know how to use Blogs and RSS feeds to build credibility, manage your organization's reputation, and attract and retain customers, members, donors, etc.? Is your Blog boosting the search engine rankings of your Web site? RedBoots can show you how to get the most out of the tools that are changing the landscape of guerilla marketing.

Web Site Audits and Web Traffic Analysis
Want more from your Web site? Put your site under our microscope and we'll show you how to drive more traffic, donations, actions, awareness, membership, email sign ups, sales - whatever.